Zanne’s Kitchen is a health-focused food brand I founded, offering high-protein, high-fiber baking mixes with no artificial ingredients.

Introduction

Zanne's Kitchen was born out of a personal challenge and a desire to make the most of my time outside of work. What began as a hobby quickly grew into a creative project, where I could dive into an industry I’m passionate about, learn new skills, and solve a problem I faced myself.

I led end-to-end product development - formulating recipes through extensive R&D and taste testing, designing packaging, and executing the go-to-market strategy.

Ideation

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The Problem

For years, I’ve avoided home baking because traditional baked goods don’t align with how I want to eat day-to-day. They’re usually too indulgent, low in protein and fiber, and packed with ultra-processed ingredients.

And while I love a good chocolate chip cookie as much as the next person … maybe more ? - baking a batch of 12 feels like setting myself up for a staring contest, where the cookies would win every time.

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Market Research

Many friends I spoke to shared the same feeling. Some additional considerations mentioned were:

• A cost-effective way to bake without buying tons of ‘healthy’ ingredients that would never be used again
• A recipe that prioritises taste and texture over allergen-friendly formulas (which are just never as good as the real thing…)
• Control over type and amount of sweetener used
• Single-serve portions for friends who live alone
• Kid-friendly recipes made with super high-quality ingredients

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The Solution

Create a baking mix that requires only a few additional ingredients, is high protein, high fibre, high quality and as natural as possible, with nothing ultra-processed added.

Oh, and no compromises are allowed on taste and texture… what would be the point of that?

Product Development